If you are looking into ways to enhance the pagerank of your site Search engine optimization for sure will do the trick.. Here are some tips to help you:
1. Translating your website into other languages If you marketing in just one language you are missing out on most of your marketing potential. This is because most of the world is surfing the internet in a language other than English. One of the best ways to attract worldwide traffic is to translate your site and register it with both English and foreign-language search engines and directories. If you are a seasoned SEO, you'll be happy to hear that the competition in foreign search engines is much less than in those of the United States .
2. Keyword phrases that convert Selecting the right keyword phrases is the single most important aspect of any SEO campaign. Unfortunately, many webmasters target the wrong keywords. Too many of us target very general keywords like "affiliate network" or "internet marketing". Although these terms get lots of visitors, it is unlikely that you will be able to enhance the pagerank better for them. Then, even if you do, this type of traffic produces very low conversion rates because it does not target prospects. You will be much more successful, if you target keyword phrases that are 3-4 words long. These terms are much less competitive and have been proven to convert much better than keywords that are 1 to 2 words long.
3. Posting articles that link to your sitemap They are valuable pieces of search engine because search engine crawlers are frequent visitors to many high-profile article directories. If you want to get the spiders quickly crawling your site, simply submit an informative article to a site like ArticleCity, EzineArticles, ArticleGeek etc..
4. ROR Sitemaps Sitemaps are important for making sure your site can be completely spidered and indexed by the search engines. Many of these sitemaps are specific to one search engine or another. For this reason, there have been a number of Google and Yahoo site map generators produced in recent years. However, there is an alternative that is even more exciting. These are ROR sitemaps and they are readable by all search engines, not just by Google or Yahoo. ROR is an exciting new sitemap tool that uses XML feeds to describe your website. These sitemaps are structured feeds that enable search engines to complement text search with structured information to better interpret the meaning of your site. With a ROR sitemap, search engines can better understand your products, services, images, newsletters, articles, podcasts, and anything else that you want to describe.
5. Title Tag Make sure your three or four most important keywords or keyword phrases appear in the title tag. The most important words should appear near the beginning of the sentence, and they can be repeated within the sentence for added emphasis
6. Directories Submit your website to directories. This is free; and many seo experts say you'll dramatically increase your chances of appearing at the top of the search engine results. This will enhance the pagerank as well. Try these directories: MSN, Yahoo, Google, AltaVista and Inktomi, for starters.
7. Swap links Do swap links with other websites. Only after, you've researched their websites to see if you're a fit for each other. Some will refuse to swap links, but don't let it throw you. Just keep trying.
8. Forums Post authoritative comments about subjects you are knowledgeable about. A majority of these forums give you the freedom to put your URL at the bottom do so.
9. GoogSpy Would you like to get an in-depth view of how your competitors run their business? Well, you can do exactly that with an online service known as GoogSpy. GoogSpy is a free research tool that will tell you what keywords your competitors are bidding on. This tool tracks over 500,000 keywords every day from Google and then loads this goldmine of information into the GoogSpy.com database. Using this tool, you can browse by company or by search term. This tool is extremely powerful. Unfortunately, many people take it for granted. This service basically hands you a business strategy on a silver platter. Maybe we should just keep this one to ourselves and enjoy the benefits of being one step ahead of our competition. For example, let's say you wanted to do some in-depth research on Overstock.com, one of the largest companies online. You would simply go to googspy.com and type in overstock.com. You will then be shown thousands of words that this company bids on. These keywords are proven profit generators. Research like this would normally cost thousands of dollars, but they are providing it free of charge. If you want to find keywords with high conversion rates, simply type in words such as buy and purchase. You will be shown keyword phrases that are bid on that include the words buy or purchase. These are very lucrative keyword phrases because the person who types in "buy Sony playstation 2" knows exactly what they want. They're not just looking around, they are in buying mode. These are the type of keywords you want to bid on. Using GoogSpy, you can uncover these hidden gems in seconds. Other high-converting keyword phrases include brand names and product names. Type in the keyword "camera" and you will find thousands of different brands and product names for cameras. These keywords are some of the best keywords because of their high conversion rate.
10. Online Search Engine Optimization Course.
